You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what's hit you, your idea is dead.
It doesn't have to be this w...ay, maintain John P. Kotter and Lorne A. Whitehead. In Buy-In, they reveal how to come to the rescue of good ideas and win the support needed to deliver valuable results. The key? Understand the attack strategies that naysayers deploy with great success time and time again.
Have a look at the attack strategies videos at HBR.